A BOOK OF THE YEAR
<\/u>GUARDIAN<\/i><\/b>, THE ECONOMIST<\/i>, NEW STATESMAN<\/i>, FINANCIAL TIMES<\/i>, BLOOMBERG<\/i><\/b><\/p>\n
Anil Seth’s radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology.<\/b><\/font><\/p>\n ‘A brilliant beast of a book.’ DAVID BYRNE<\/p>\n <\/b>‘Hugely important.’ JIM AL-KHALILI<\/b><\/p>\n ‘Masterly . . . An exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text.’ Being You<\/i> is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to ‘be you’ challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.<\/p>\n ‘Seth thinks clearly and sharply on one of the hardest problems of science and philosophy, cutting through weeds with a scientist’s mind and a storyteller’s skill.’ ‘A page-turner and a mind-blower . . . Beautifully written, crystal clear, deeply insightful.’ ‘If you read one book about conciousness, it must be Seth’s. ‘Amazing.’ RUSSELL BRAND Anil Seth’s radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Consciousness is the great unsolved mystery in our scientific understanding of the brain. Somewhere, somehow, inscribed in the brain is everything that makes you you. But how do we grasp what happens in the brain to turn mere electrical impulses into the vast range of perceptions, thoughts and emotions we feel from moment to moment? Anil Seth, one of Britain’s leading neuroscientists, charts the developments in our understanding of consciousness, revealing radical interdisciplinary breakthroughs that must transform the way we think about the self.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[98],"product_tag":[2159,6908,2150,99],"class_list":{"0":"post-96217","1":"product","2":"type-product","3":"status-publish","5":"product_cat-nat-history-popular-science","6":"product_tag-cognitive-science","7":"product_tag-life-sciences-general-issues","8":"product_tag-neurosciences","9":"product_tag-popular-science","10":"pa_book_author-seth-anil-k","11":"pa_cover-paperback","12":"pa_dewey-153-edition23","13":"pa_imprint-faber-faber","14":"pa_language-english","15":"pa_pages-8261","16":"pa_publisher-faber-faber","17":"pa_readership-general-trade-code-k","19":"first","20":"onbackorder","21":"taxable","22":"shipping-taxable","23":"purchasable","24":"product-type-simple"},"yoast_head":"\n
GAIA VINCE, <\/b>GUARDIAN<\/b><\/i><\/p>\n
ADAM RUTHERFORD<\/b><\/p>\n
DAVID EAGLEMAN<\/b><\/p>\n
JULIAN BAGGINI, WALL STREET JOURNAL<\/i><\/b><\/p>\n
<\/b>‘Gripping.’ ALEX GARLAND
<\/b>‘I loved it.’ MICHAEL POLLAN<\/b>
‘Fascinating.’ FINANCIAL TIMES
<\/i><\/b>‘Awe-inspring.’ NEW STATESMAN<\/i><\/b>
‘Brilliant.’ CLAIRE TOMALIN, NEW YORK TIMES<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"