{"id":109603,"date":"2025-07-03T00:00:00","date_gmt":"2025-07-03T00:00:00","guid":{"rendered":"https:\/\/archwaybookshop.co.uk\/?post_type=product&p=109603"},"modified":"2025-06-04T15:02:23","modified_gmt":"2025-06-04T15:02:23","slug":"victory-at-the-ballot-box","status":"publish","type":"product","link":"https:\/\/archwaybookshop.co.uk\/product\/9781783968503","title":{"rendered":"Victory at the Ballot Box"},"content":{"rendered":"<p>&#8216;Labour&#8217;s record in government shows that Attlee and Blair were in the top rank of change-making Prime Ministers, and Wilson not far behind. An inspirational history.&#8217; <strong>ALASTAIR CAMPBELL<\/strong><\/p>\n<p><strong>?<\/strong><\/p>\n<p><strong>A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.<\/strong><\/p>\n<p>\u00c2\u00a0<\/p>\n<p>This is an essential guide to how left-wing politics succeeds or fails through an accessible, highly readable and timely history of Labour&#8217;s performance in the 33 British General Elections since 1900. There have been 8 hung parliaments resulting in coalitions. Labour has won power 12 times; the Conservatives outright on 14 occasions. The final chapter of the book analyses the landslide result of the General Election on 4th July 2024.<\/p>\n<p><strong><em>\u00c2\u00a0<\/em><\/strong><\/p>\n<p><strong><em>VICTORY AT THE BALLOT BOX<\/em>\u00c2\u00a0is a book about the pursuit of power for working people. In assessing the fortunes of the Labour Party at the ballot box, it asks a simple overarching question &#8211; how and why does Labour win and lose?<\/strong><\/p>\n<p>\u00c2\u00a0<\/p>\n<p>When Rishi Sunak announced the 4 July 2024 General Election, the Labour Party had been out of power for almost fifteen years and lost four consecutive elections since 2010. These were turbulent times defined by austerity, a Scottish independence referendum, Brexit, and the rise and fall of Jeremy Corbyn and Boris Johnson. Now, under Prime Minister Keir Starmer, the Labour Party is back in government.\u00c2\u00a0<strong>How do the lessons of the past show us how Starmer can maximise his victory and deliver the change promised in Labour&#8217;s manifesto?<\/strong><\/p>\n<p>\u00c2\u00a0<\/p>\n<p>With exclusive insights from former leaders and Prime Ministers &#8211; including Gordon Brown and Neil Kinnock -\u00c2\u00a0<em>Victory at the Ballot Box<\/em>\u00c2\u00a0delves deep into the secrets of long-forgotten campaigns, traces the Party&#8217;s roots, examines the strategies, leaders, transformative moments and missteps which have defined Labour&#8217;s success at the ballot box and shaped modern Britain.<\/p>\n<p>\u00c2\u00a0<\/p>\n<p>Each chapter assesses the state of the nation going into a general election, the issues that shaped that election agenda and the dominant leaders and personalities of the day. This includes analysis of the election result statistics from landslides to hung parliaments, starting with the Labour Party&#8217;s first election with only 15 candidates in 1900, Labour first calling for the abolition of the House of Lords in 1910 and the first Labour Prime Minister Ramsay Macdonald. It includes party manifestos, such as &#8216;The nation wants food, work and homes&#8217; (Labour, 1945), party political broadcasts (first televised in 1951) and the historical context for all the major political movements of 20th and 21st century Britain. At the end of every chapter there is an election recap such as the following example:<\/p>\n<p><strong>\u00c2\u00a0<\/strong><\/p>\n<p><strong>1923 General Election Result<\/strong><\/p>\n<p>\u00c2\u00a0<\/p>\n<p>Date of Election: 6 December 1923<\/p>\n<p>Turnout: 71.1%<\/p>\n<p>Labour candidates: 427<\/p>\n<p>MPs: 191<\/p>\n<p>Votes: 4,439,780<\/p>\n<p>Labour % share of vote: 30.5%<\/p>\n<p>Result: Labour minority<\/p>\n<p><strong>\u00c2\u00a0<\/strong><\/p>\n<p><strong>Highlight: James Ramsay MacDonald becomes the first Labour Prime Minister<\/strong><\/p>\n<p>\u00c2\u00a0<\/p>\n<p>&#8216;If Labour is to flourish in power, it needs to know much more about its history. Reading this book would be an excellent starting point for its leaders and followers.&#8217;\u00c2\u00a0<strong>Anthony Seldon<\/strong><\/p>\n<p>&#8216;A timely and brilliantly illuminating book that offers much needed context to the 2024 general election. A must read.&#8217;<strong>\u00c2\u00a0Steve Richards, BBC Radio 4\u00c2\u00a0<em>Week in Westminster<\/em>\u00c2\u00a0and host of\u00c2\u00a0<em>Rock and Roll Politics<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.<\/strong><\/p>\n","protected":false},"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[249],"product_tag":[],"class_list":{"0":"post-109603","1":"product","2":"type-product","3":"status-publish","5":"product_cat-politics","6":"pa_book_author-beattie-douglas","7":"pa_cover-paperback","8":"pa_dewey-324-2410709-edition23","9":"pa_imprint-elliott-thompson","10":"pa_language-english","11":"pa_pages-8382","12":"pa_publisher-elliott-thompson","13":"pa_readership-general-trade-code-k","15":"first","16":"onbackorder","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Victory at the Ballot Box<\/title>\n<meta name=\"description\" content=\"&#039;Labour&#039;s record in government shows that Attlee and Blair were in the top rank of change-making Prime Ministers, and Wilson not far behind. An inspirational history.&#039; ALASTAIR CAMPBELL?A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.\u00c2\u00a0This is an essential guide to how left-wing politics succeeds or fails through an accessible, highly readable and timely history of Labour&#039;s performance in the 33 British General Elections since 1900. There have been 8 hung parliaments resulting in coalitions. Labour has won power 12 times; the Conservatives outright on 14 occasions. The final chapter of the book analyses the landslide result of the General Election on 4th July 2024.\u00c2\u00a0VICTORY AT THE BALLOT BOX\u00c2\u00a0is a book about the pursuit of power for working people. In assessing the fortunes of the Labour Party at the ballot box, it asks a simple overarching question - how and why does Labour win and lose?\u00c2\u00a0When Rishi Sunak announced the 4 July 2024 General Election, the Labour Party had been out of power for almost fifteen years and lost four consecutive elections since 2010. These were turbulent times defined by austerity, a Scottish independence referendum, Brexit, and the rise and fall of Jeremy Corbyn and Boris Johnson. Now, under Prime Minister Keir Starmer, the Labour Party is back in government.\u00c2\u00a0How do the lessons of the past show us how Starmer can maximise his victory and deliver the change promised in Labour&#039;s manifesto?\u00c2\u00a0With exclusive insights from former leaders and Prime Ministers - including Gordon Brown and Neil Kinnock -\u00c2\u00a0Victory at the Ballot Box\u00c2\u00a0delves deep into the secrets of long-forgotten campaigns, traces the Party&#039;s roots, examines the strategies, leaders, transformative moments and missteps which have defined Labour&#039;s success at the ballot box and shaped modern Britain.\u00c2\u00a0Each chapter assesses the state of the nation going into a general election, the issues that shaped that election agenda and the dominant leaders and personalities of the day. This includes analysis of the election result statistics from landslides to hung parliaments, starting with the Labour Party&#039;s first election with only 15 candidates in 1900, Labour first calling for the abolition of the House of Lords in 1910 and the first Labour Prime Minister Ramsay Macdonald. It includes party manifestos, such as &#039;The nation wants food, work and homes&#039; (Labour, 1945), party political broadcasts (first televised in 1951) and the historical context for all the major political movements of 20th and 21st century Britain. At the end of every chapter there is an election recap such as the following example:\u00c2\u00a01923 General Election Result\u00c2\u00a0Date of Election: 6 December 1923Turnout: 71.1%Labour candidates: 427MPs: 191Votes: 4,439,780Labour % share of vote: 30.5%Result: Labour minority\u00c2\u00a0Highlight: James Ramsay MacDonald becomes the first Labour Prime Minister\u00c2\u00a0&#039;If Labour is to flourish in power, it needs to know much more about its history. Reading this book would be an excellent starting point for its leaders and followers.&#039;\u00c2\u00a0Anthony Seldon&#039;A timely and brilliantly illuminating book that offers much needed context to the 2024 general election. A must read.&#039;\u00c2\u00a0Steve Richards, BBC Radio 4\u00c2\u00a0Week in Westminster\u00c2\u00a0and host of\u00c2\u00a0Rock and Roll Politics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victory at the Ballot Box\" \/>\n<meta property=\"og:description\" content=\"&#039;Labour&#039;s record in government shows that Attlee and Blair were in the top rank of change-making Prime Ministers, and Wilson not far behind. An inspirational history.&#039; ALASTAIR CAMPBELL?A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.\u00c2\u00a0This is an essential guide to how left-wing politics succeeds or fails through an accessible, highly readable and timely history of Labour&#039;s performance in the 33 British General Elections since 1900. There have been 8 hung parliaments resulting in coalitions. Labour has won power 12 times; the Conservatives outright on 14 occasions. The final chapter of the book analyses the landslide result of the General Election on 4th July 2024.\u00c2\u00a0VICTORY AT THE BALLOT BOX\u00c2\u00a0is a book about the pursuit of power for working people. In assessing the fortunes of the Labour Party at the ballot box, it asks a simple overarching question - how and why does Labour win and lose?\u00c2\u00a0When Rishi Sunak announced the 4 July 2024 General Election, the Labour Party had been out of power for almost fifteen years and lost four consecutive elections since 2010. These were turbulent times defined by austerity, a Scottish independence referendum, Brexit, and the rise and fall of Jeremy Corbyn and Boris Johnson. Now, under Prime Minister Keir Starmer, the Labour Party is back in government.\u00c2\u00a0How do the lessons of the past show us how Starmer can maximise his victory and deliver the change promised in Labour&#039;s manifesto?\u00c2\u00a0With exclusive insights from former leaders and Prime Ministers - including Gordon Brown and Neil Kinnock -\u00c2\u00a0Victory at the Ballot Box\u00c2\u00a0delves deep into the secrets of long-forgotten campaigns, traces the Party&#039;s roots, examines the strategies, leaders, transformative moments and missteps which have defined Labour&#039;s success at the ballot box and shaped modern Britain.\u00c2\u00a0Each chapter assesses the state of the nation going into a general election, the issues that shaped that election agenda and the dominant leaders and personalities of the day. This includes analysis of the election result statistics from landslides to hung parliaments, starting with the Labour Party&#039;s first election with only 15 candidates in 1900, Labour first calling for the abolition of the House of Lords in 1910 and the first Labour Prime Minister Ramsay Macdonald. It includes party manifestos, such as &#039;The nation wants food, work and homes&#039; (Labour, 1945), party political broadcasts (first televised in 1951) and the historical context for all the major political movements of 20th and 21st century Britain. At the end of every chapter there is an election recap such as the following example:\u00c2\u00a01923 General Election Result\u00c2\u00a0Date of Election: 6 December 1923Turnout: 71.1%Labour candidates: 427MPs: 191Votes: 4,439,780Labour % share of vote: 30.5%Result: Labour minority\u00c2\u00a0Highlight: James Ramsay MacDonald becomes the first Labour Prime Minister\u00c2\u00a0&#039;If Labour is to flourish in power, it needs to know much more about its history. Reading this book would be an excellent starting point for its leaders and followers.&#039;\u00c2\u00a0Anthony Seldon&#039;A timely and brilliantly illuminating book that offers much needed context to the 2024 general election. A must read.&#039;\u00c2\u00a0Steve Richards, BBC Radio 4\u00c2\u00a0Week in Westminster\u00c2\u00a0and host of\u00c2\u00a0Rock and Roll Politics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/\" \/>\n<meta property=\"og:site_name\" content=\"Archway Bookshop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ArchwayBookshop\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-logo_512-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Archwaybookshop\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/\",\"url\":\"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/\",\"name\":\"Victory at the Ballot Box\",\"isPartOf\":{\"@id\":\"https:\/\/archwaybookshop.co.uk\/#website\"},\"datePublished\":\"2025-07-03T00:00:00+00:00\",\"description\":\"'Labour's record in government shows that Attlee and Blair were in the top rank of change-making Prime Ministers, and Wilson not far behind. An inspirational history.' ALASTAIR CAMPBELL?A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.\u00c2\u00a0This is an essential guide to how left-wing politics succeeds or fails through an accessible, highly readable and timely history of Labour's performance in the 33 British General Elections since 1900. There have been 8 hung parliaments resulting in coalitions. Labour has won power 12 times; the Conservatives outright on 14 occasions. The final chapter of the book analyses the landslide result of the General Election on 4th July 2024.\u00c2\u00a0VICTORY AT THE BALLOT BOX\u00c2\u00a0is a book about the pursuit of power for working people. 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An inspirational history.' ALASTAIR CAMPBELL?A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.\u00c2\u00a0This is an essential guide to how left-wing politics succeeds or fails through an accessible, highly readable and timely history of Labour's performance in the 33 British General Elections since 1900. There have been 8 hung parliaments resulting in coalitions. Labour has won power 12 times; the Conservatives outright on 14 occasions. The final chapter of the book analyses the landslide result of the General Election on 4th July 2024.\u00c2\u00a0VICTORY AT THE BALLOT BOX\u00c2\u00a0is a book about the pursuit of power for working people. In assessing the fortunes of the Labour Party at the ballot box, it asks a simple overarching question - how and why does Labour win and lose?\u00c2\u00a0When Rishi Sunak announced the 4 July 2024 General Election, the Labour Party had been out of power for almost fifteen years and lost four consecutive elections since 2010. These were turbulent times defined by austerity, a Scottish independence referendum, Brexit, and the rise and fall of Jeremy Corbyn and Boris Johnson. 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This includes analysis of the election result statistics from landslides to hung parliaments, starting with the Labour Party's first election with only 15 candidates in 1900, Labour first calling for the abolition of the House of Lords in 1910 and the first Labour Prime Minister Ramsay Macdonald. It includes party manifestos, such as 'The nation wants food, work and homes' (Labour, 1945), party political broadcasts (first televised in 1951) and the historical context for all the major political movements of 20th and 21st century Britain. 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A must read.'\u00c2\u00a0Steve Richards, BBC Radio 4\u00c2\u00a0Week in Westminster\u00c2\u00a0and host of\u00c2\u00a0Rock and Roll Politics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/","og_locale":"en_GB","og_type":"article","og_title":"Victory at the Ballot Box","og_description":"'Labour's record in government shows that Attlee and Blair were in the top rank of change-making Prime Ministers, and Wilson not far behind. An inspirational history.' ALASTAIR CAMPBELL?A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.\u00c2\u00a0This is an essential guide to how left-wing politics succeeds or fails through an accessible, highly readable and timely history of Labour's performance in the 33 British General Elections since 1900. There have been 8 hung parliaments resulting in coalitions. Labour has won power 12 times; the Conservatives outright on 14 occasions. The final chapter of the book analyses the landslide result of the General Election on 4th July 2024.\u00c2\u00a0VICTORY AT THE BALLOT BOX\u00c2\u00a0is a book about the pursuit of power for working people. In assessing the fortunes of the Labour Party at the ballot box, it asks a simple overarching question - how and why does Labour win and lose?\u00c2\u00a0When Rishi Sunak announced the 4 July 2024 General Election, the Labour Party had been out of power for almost fifteen years and lost four consecutive elections since 2010. These were turbulent times defined by austerity, a Scottish independence referendum, Brexit, and the rise and fall of Jeremy Corbyn and Boris Johnson. Now, under Prime Minister Keir Starmer, the Labour Party is back in government.\u00c2\u00a0How do the lessons of the past show us how Starmer can maximise his victory and deliver the change promised in Labour's manifesto?\u00c2\u00a0With exclusive insights from former leaders and Prime Ministers - including Gordon Brown and Neil Kinnock -\u00c2\u00a0Victory at the Ballot Box\u00c2\u00a0delves deep into the secrets of long-forgotten campaigns, traces the Party's roots, examines the strategies, leaders, transformative moments and missteps which have defined Labour's success at the ballot box and shaped modern Britain.\u00c2\u00a0Each chapter assesses the state of the nation going into a general election, the issues that shaped that election agenda and the dominant leaders and personalities of the day. This includes analysis of the election result statistics from landslides to hung parliaments, starting with the Labour Party's first election with only 15 candidates in 1900, Labour first calling for the abolition of the House of Lords in 1910 and the first Labour Prime Minister Ramsay Macdonald. It includes party manifestos, such as 'The nation wants food, work and homes' (Labour, 1945), party political broadcasts (first televised in 1951) and the historical context for all the major political movements of 20th and 21st century Britain. At the end of every chapter there is an election recap such as the following example:\u00c2\u00a01923 General Election Result\u00c2\u00a0Date of Election: 6 December 1923Turnout: 71.1%Labour candidates: 427MPs: 191Votes: 4,439,780Labour % share of vote: 30.5%Result: Labour minority\u00c2\u00a0Highlight: James Ramsay MacDonald becomes the first Labour Prime Minister\u00c2\u00a0'If Labour is to flourish in power, it needs to know much more about its history. Reading this book would be an excellent starting point for its leaders and followers.'\u00c2\u00a0Anthony Seldon'A timely and brilliantly illuminating book that offers much needed context to the 2024 general election. A must read.'\u00c2\u00a0Steve Richards, BBC Radio 4\u00c2\u00a0Week in Westminster\u00c2\u00a0and host of\u00c2\u00a0Rock and Roll Politics","og_url":"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/","og_site_name":"Archway Bookshop","article_publisher":"https:\/\/www.facebook.com\/ArchwayBookshop\/","og_image":[{"width":512,"height":512,"url":"https:\/\/archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-logo_512-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Archwaybookshop","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/","url":"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/","name":"Victory at the Ballot Box","isPartOf":{"@id":"https:\/\/archwaybookshop.co.uk\/#website"},"datePublished":"2025-07-03T00:00:00+00:00","description":"'Labour's record in government shows that Attlee and Blair were in the top rank of change-making Prime Ministers, and Wilson not far behind. An inspirational history.' ALASTAIR CAMPBELL?A fascinating history of how the unfolding drama of each election from 1900 to 2024 has shaped the Labour Party and modern Britain.\u00c2\u00a0This is an essential guide to how left-wing politics succeeds or fails through an accessible, highly readable and timely history of Labour's performance in the 33 British General Elections since 1900. There have been 8 hung parliaments resulting in coalitions. Labour has won power 12 times; the Conservatives outright on 14 occasions. The final chapter of the book analyses the landslide result of the General Election on 4th July 2024.\u00c2\u00a0VICTORY AT THE BALLOT BOX\u00c2\u00a0is a book about the pursuit of power for working people. In assessing the fortunes of the Labour Party at the ballot box, it asks a simple overarching question - how and why does Labour win and lose?\u00c2\u00a0When Rishi Sunak announced the 4 July 2024 General Election, the Labour Party had been out of power for almost fifteen years and lost four consecutive elections since 2010. These were turbulent times defined by austerity, a Scottish independence referendum, Brexit, and the rise and fall of Jeremy Corbyn and Boris Johnson. Now, under Prime Minister Keir Starmer, the Labour Party is back in government.\u00c2\u00a0How do the lessons of the past show us how Starmer can maximise his victory and deliver the change promised in Labour's manifesto?\u00c2\u00a0With exclusive insights from former leaders and Prime Ministers - including Gordon Brown and Neil Kinnock -\u00c2\u00a0Victory at the Ballot Box\u00c2\u00a0delves deep into the secrets of long-forgotten campaigns, traces the Party's roots, examines the strategies, leaders, transformative moments and missteps which have defined Labour's success at the ballot box and shaped modern Britain.\u00c2\u00a0Each chapter assesses the state of the nation going into a general election, the issues that shaped that election agenda and the dominant leaders and personalities of the day. This includes analysis of the election result statistics from landslides to hung parliaments, starting with the Labour Party's first election with only 15 candidates in 1900, Labour first calling for the abolition of the House of Lords in 1910 and the first Labour Prime Minister Ramsay Macdonald. It includes party manifestos, such as 'The nation wants food, work and homes' (Labour, 1945), party political broadcasts (first televised in 1951) and the historical context for all the major political movements of 20th and 21st century Britain. At the end of every chapter there is an election recap such as the following example:\u00c2\u00a01923 General Election Result\u00c2\u00a0Date of Election: 6 December 1923Turnout: 71.1%Labour candidates: 427MPs: 191Votes: 4,439,780Labour % share of vote: 30.5%Result: Labour minority\u00c2\u00a0Highlight: James Ramsay MacDonald becomes the first Labour Prime Minister\u00c2\u00a0'If Labour is to flourish in power, it needs to know much more about its history. Reading this book would be an excellent starting point for its leaders and followers.'\u00c2\u00a0Anthony Seldon'A timely and brilliantly illuminating book that offers much needed context to the 2024 general election. A must read.'\u00c2\u00a0Steve Richards, BBC Radio 4\u00c2\u00a0Week in Westminster\u00c2\u00a0and host of\u00c2\u00a0Rock and Roll Politics","breadcrumb":{"@id":"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/archwaybookshop.co.uk\/product\/9781783968503\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/archwaybookshop.co.uk\/"},{"@type":"ListItem","position":2,"name":"Buy Books","item":"https:\/\/archwaybookshop.co.uk\/index.php\/buy-books\/"},{"@type":"ListItem","position":3,"name":"Victory at the Ballot Box"}]},{"@type":"WebSite","@id":"https:\/\/archwaybookshop.co.uk\/#website","url":"https:\/\/archwaybookshop.co.uk\/","name":"Archway Bookshop","description":"Axminster&#039;s Beautiful Bookshop","publisher":{"@id":"https:\/\/archwaybookshop.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/archwaybookshop.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/archwaybookshop.co.uk\/#organization","name":"Archway Bookshop","url":"https:\/\/archwaybookshop.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/archwaybookshop.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-cropped-logo_512-1.png","contentUrl":"https:\/\/archwaybookshop.co.uk\/wp-content\/uploads\/2022\/11\/cropped-cropped-logo_512-1.png","width":454,"height":368,"caption":"Archway Bookshop"},"image":{"@id":"https:\/\/archwaybookshop.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ArchwayBookshop\/","https:\/\/x.com\/Archwaybookshop","https:\/\/www.instagram.com\/archwaybookshop\/"]}]}},"_links":{"self":[{"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product\/109603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=109603"}],"wp:attachment":[{"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=109603"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product_brand?post=109603"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product_cat?post=109603"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/archwaybookshop.co.uk\/index.php\/wp-json\/wp\/v2\/product_tag?post=109603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}